What are Marketing Cloud Features and how do they benefit my business?

SOLVD BLOG

What are Marketing Cloud Features and how do they benefit my business?

Marketing can take a lot of time when you have to plan, create, and send messages manually. Mistakes happen, and it’s hard to track everything. But Salesforce Marketing Cloud Growth Edition helps businesses send campaigns faster and with less effort.

Let’s see how it works.

Why Use Marketing Cloud?

Many marketing tools don’t connect well with your customer data. But since Marketing Cloud is part of Salesforce, everything is already linked. This means:

✔ No need to move data from one tool to another.

✔ Marketing and sales teams work with the same information.

✔ It’s easy to set up and start using.

“If you’re already using Salesforce, this is the fastest way to start marketing.” – Jenna Connell, SOLVD Consultant

How to Create a Campaign in Marketing Cloud

1️⃣ Start a New Campaign

Click on the Campaigns tab and create a new campaign.
Add a name, type (email, event, etc.), and start and end dates.

2️⃣ Write a Campaign Brief

The brief is your campaign plan—who you are sending messages to and why.
Add key messages and details about your audience.

“Your brief helps AI suggest the right content and audience for you.” – Jenna Connell, SOLVD Consultant

3️⃣ Pick Your Audience

Use AI-powered tools to group your contacts.
Filter by age, location, or other details.

4️⃣ Create Your Message

Drag and drop text, images, and buttons into an email template.
Use your brand’s colors and fonts to make it look professional.

5️⃣ Schedule Your Campaign

Pick a date and time to send.
Use AI-powered Send Time Optimization to send messages when people are most likely to read them.

“AI helps pick the best time to send, so more people see your message.” – Jenna Connell, SOLVD Consultant

Why Businesses Love Marketing Cloud

✔ Saves Time – AI helps create emails and pick the right audience.

✔ Better Targeting – Smart tools find the right people.

✔ Works with Salesforce – No need to transfer customer data.

“Marketing Cloud helps you create, send, and track campaigns all in one place.” – Jenna Connell, SOLVD Consultant

Want to Make Marketing Easier?

At SOLVD, we help businesses set up and use Marketing Cloud to run better campaigns.

📞 Call us today to get started!

Testimonials

Our clients say

From my initial call with Spencer through project implementation with John and Evan, my experience with the SOLVD team was excellent. They were quick to understand our business needs, clear when explaining the reasoning behind proposed solutions, transparent when reporting on progress and timeline, and all around enjoyable to work with. Would highly recommend and looking forward to continue working with them in the future!

Veronica Wong Director of Operations at Pathstream

SOLVD was very straight forward with everything needed to complete the project. No surprises, no issues, and cost was aligned with the estimate. They made implementation easy and quick.

Matt Benzaquen Sr Manager, Sales Strategy at Instabug

As a rule, I'm pretty stingy with my recommendations. So it's a pleasure for me to recommend Solvd as a top-flight Salesforce consultancy. Solvd recently led our company's conversion to the Lightning interface and did it on time, on budget and made it easy for me and my team. I know I'll use their services again, and am confident they can do the same for you.

Tim Tuttle CFO at Relevate Health Group