Marketing is one of the best places to start using AI. Whether you’re writing content, brainstorming campaigns, or trying to keep up with demand—AI can help you move faster without sacrificing creativity.
At SOLVD, we help growing companies use AI to boost productivity and cut time on repetitive tasks. If you lead a marketing team, here are some simple ways to start using AI today.
“Marketing… there’s some interesting use cases coming out.” – Evan Connell, Consulting Manager at SOLVD
You don’t need to start from scratch every time. AI is great at helping you generate ideas fast—especially during the early stages of a campaign.
“It’s an excellent creative companion… you can just brainstorm.” – Evan Connell, Consulting Manager at SOLVD
Want to name a webinar? Launch a new product? Need ideas for subject lines or ad angles? Just ask AI to “give me 20 ways to say this” or “20 ideas for solving this.” It might not give you the final version, but it will get the gears turning.
In one university study, students using AI created five times more ideas—and the best ones were often AI-generated.
AI can write blog posts, social copy, landing pages, and even knowledge base articles. It’s not perfect—but it can get you 80% of the way there in minutes.
“You can crank out a lot of content really fast… then an expert can go through and clean it up.” – Evan Connell, Consulting Manager at SOLVD
The key is to treat AI like a starting point, not the final draft. Let the AI write the rough version, then have your team polish it so it matches your brand and voice.
Skipping that last step? That’s where quality (and credibility) can fall apart.
Image generation tools are improving fast. You can use AI to create podcast covers, ad graphics, or mockups for social posts.
“We use AI to generate the episode covers… we never get it exactly right, but it’s coming along.” – Evan Connell, Consulting Manager at SOLVD
Video generation is also getting better, especially for background clips or stock-style footage that doesn’t require people. While it’s not perfect yet, it can help you test ideas, cut production costs, or build faster prototypes.
AI is a powerful way to prototype marketing ideas before fully building them out. Think:
The tools don’t have to be fancy—ChatGPT, Claude, Gemini, or other writing/image tools are more than enough to get started.
You don’t need to overhaul your entire process to start using AI. Begin with one part of your marketing—like brainstorming, content drafting, or image creation—and test how AI fits into your workflow.
“There’s plenty of space in marketing to use AI.” – Evan Connell, Consulting Manager at SOLVD
At SOLVD, we help marketing teams create fast, reliable workflows using Salesforce and AI tools—so you can spend more time on strategy and less on grunt work.
📅 Schedule a free discovery call to see how automation can fit into your marketing process
From my initial call with Spencer through project implementation with John and Evan, my experience with the SOLVD team was excellent. They were quick to understand our business needs, clear when explaining the reasoning behind proposed solutions, transparent when reporting on progress and timeline, and all around enjoyable to work with. Would highly recommend and looking forward to continue working with them in the future!
SOLVD was very straight forward with everything needed to complete the project. No surprises, no issues, and cost was aligned with the estimate. They made implementation easy and quick.
As a rule, I'm pretty stingy with my recommendations. So it's a pleasure for me to recommend Solvd as a top-flight Salesforce consultancy. Solvd recently led our company's conversion to the Lightning interface and did it on time, on budget and made it easy for me and my team. I know I'll use their services again, and am confident they can do the same for you.
Start Automating Today
