SOLVD BLOG

Can I report on Einstein Activity Capture activities in standard reports

If you’ve ever asked, “Can I make reports using my Einstein Activity Capture data?” — good news! You finally can.

Brendan Lowe, Consultant at SOLVD, explains it clearly:

“Historically, the answer has always unfortunately been no.”

Before, Salesforce didn’t let you report on emails and events captured by Einstein Activity Capture. Those activities weren’t stored like normal records, which made reporting difficult.

But now, thanks to the Salesforce Spring 2024 release, that’s changed!

What Is Einstein Activity Capture?

Einstein Activity Capture is a Salesforce tool that connects your email and calendar (like Gmail or Outlook) to Salesforce. It automatically brings emails and meetings into your CRM. This makes it easy to see all your communication without extra work.

“As you’re having email communication with somebody, Salesforce will automatically pull that in,” Brendan Lowe, Consultant at SOLVD shares.

How You Can Now Report on These Activities

If you want to report on activities captured by Einstein, here’s what you need to do:

  1. Go to your Einstein Activity Capture settings.
  2. Turn on Activity 360 Reporting.

Brendan Lowe, Consultant at SOLVD says:

“Once you’ve toggled that, all of your new activities that come in will be accessible through reports.”

Important: This change only applies to new activities going forward. Past activities won’t show up automatically.

What Kind of Reports Can You Build?

When creating a new report, look for Unified Activities. This special report type pulls together:

  • Activities created directly in Salesforce (like tasks and emails)
  • Activities captured by Einstein

You can tie these activities to standard Salesforce records like Opportunities, Leads, Accounts, and Contacts. This helps you see all your interactions in one place.

Why This Matters

Before this update, you only had one dashboard with limited options. Now, you can fully customize your reports, track email and event activities, and get better insights into your customer relationships.

No more guessing. No more missing data.

What’s Next?

If you want to stay ahead with Salesforce updates like this one, SOLVD has you covered. Brendan Lowe, Consultant at SOLVD recommends:

“Go to SOLVD.cloud on YouTube. We have tons of videos our team is putting out weekly.”

Ready to take control of your Salesforce reporting?

👉 Connect with SOLVD.cloud today to get help setting up Einstein Activity Capture the right way!

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