Marketing automation that your team can actually run.
Technical setup that keeps email out of spam, segmentation that matches how you sell, and enablement so the marketing team is not dependent on a consultant.
Efficient marketing matters more than ever.
Your audience expects communication that is personal and well timed. Account Engagement can deliver that, but only when it is configured correctly and maintained by someone who understands both the tool and the sales process it feeds.
When marketing automation falls short.
- Low confidence using software the company has already paid for
- Difficulty segmenting, and difficulty unifying sales and marketing data
- Automation and drip campaigns that do not do what they were meant to
- No integration with the tools the team already uses
- Email landing in spam folders
- A marketing team with more to run than time to run it
Setup, enablement, and ongoing support.
Technical setup
Authentication, domains, and the configuration that decides whether your email reaches the inbox.
Enablement
Training so the marketing team can build and change campaigns without waiting on a consultant.
Marketing support
Segmentation, email templates, forms, landing pages, and drip campaigns built around your goals.
Engagement Studio
Nurture journeys designed and tested in Engagement Studio, then handed over with documentation.
Engagements range from a focused quick start, which gets a team configured and trained in a matter of weeks, through to a custom implementation with ongoing support. Current scope and pricing come out of the first conversation.
FAQs
How quickly can we see results?
An engagement can usually begin within a week. A focused setup and training package can be complete in as little as two weeks, and larger implementations are scoped in phases so the first useful capability lands early.
What level of support can we expect?
Continuous support and guidance until your marketing objectives are met and your team is trained to run the platform themselves. Ongoing support is available after that for teams that would rather not carry the specialty in house.
See how ongoing support worksIs this Pardot or Account Engagement?
They are the same product. Salesforce renamed Pardot to Marketing Cloud Account Engagement, and the older name is still in wide use, so both terms refer to the platform described on this page.