Agentforce needs clear and correct data to help customers. If the data is messy, AI won’t work well.

Data Cloud fixes this in two ways:

1️⃣ Cleaning and Organizing Data

• Businesses collect customer data from many different places (websites, apps, emails, and sales).
• The problem? Each system stores data differently—some use full names, others use initials, some save phone numbers, others only emails.
• Data Cloud makes sure everything is in the same format.

“Data Cloud takes messy data and makes it clean so AI can use it easily.” – Evan Connell, SOLVD Consulting Manager 

It also removes duplicates and fixes mistakes. Once the data is organized, Agentforce can use it without confusion.

2️⃣ Connecting Customer Data from Different Systems

Imagine a customer named John Doe:

• He creates an account on your website as “John Doe.”
• He calls customer support and is listed as “J. Doe.”
• He makes a purchase in a store and is saved as “Jonathan D.”
• Without Data Cloud, these records stay separate. Agentforce won’t know they are all the same person.

“Data Cloud connects customer records so AI understands the full history.” – Evan Connell, SOLVD Consulting Manager 

Now, when John calls, Agentforce knows his full purchase history and past issues. This means better support and smarter AI recommendations.