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How are RIAs using Action Plans in Salesforce Financial Services Cloud

Becca Lough

If you’re an RIA (Registered Investment Advisor), managing client relationships can feel overwhelming. There are so many steps — onboarding new clients, handling reviews, following compliance rules — and keeping track of it all can get messy fast.

Most teams try to manage this through emails, spreadsheets, and Slack messages. But that often leads to mistakes, delays, and confusion.

That’s why Salesforce built Action Plans — to help RIAs stay on top of their work, save time, and give clients a smoother experience.

What Are Action Plans?

Action Plans are simple tools in Salesforce that let you group a list of tasks together. They help your team follow a clear process every time.

With Action Plans, you can:

  • Assign tasks to the right person
  • Set deadlines automatically
  • Make sure tasks happen in the right order
  • Trigger plans manually or automatically

As Jonathan Peckham, SOLVD Consulting Manager, explains:

"One of the big pain points I see with RIAs is having to manage complex processes that have a lot of steps, like client onboarding or preparing for annual reviews."

What Does That Look Like for RIAs?

Let’s say you want a smooth onboarding process for new clients. An Action Plan in Salesforce could look like this:

  • Send a welcome email
  • Ship a welcome gift
  • Create client folders
  • Request client documents
  • Open accounts
  • Each task goes to the right team member automatically. No more guesswork.

As Jonathan Peckham says:

"Action Plans allow you to group interdependent tasks into a standardized process."

Salesforce Tracks It All For You

One of the best parts about Action Plans is that Salesforce keeps everything in order. Tasks show up when they’re ready to be worked on. If one task needs to wait for another to finish — Salesforce handles that.

Jonathan Peckham, SOLVD Consulting Manager explains:

"As you can see, using Action Plans, you can make it really easy to track progress on processes that have a lot of steps."

Why RIAs Love Action Plans

Using Action Plans in Salesforce helps RIAs:

  • Work faster
  • Avoid mistakes
  • Keep everyone on the same page
  • Give clients a better experience

Ready to Get Organized?

If your team is wasting time juggling tasks in spreadsheets and emails, it’s probably time for a better way.

SOLVD.cloud helps RIAs like yours set up Action Plans in Salesforce — so your team can focus less on busywork and more on serving clients well.

Let’s Talk

Want to see how Action Plans can help your team?

→ Schedule a free consultation with SOLVD.cloud today.