SOLVD BLOG

How a Wealth Advisory Firm Got Hours Back Every Week With Salesforce Automation (Client Success Story)

Professional service firms live and die by the efficiency of their advisors—and nowhere is this more true than in wealth advisory. Every administrative burden steals valuable face-to-face time with clients. Yet, as one US-based boutique financial services firm discovered, even the best teams can be held back by systems that don’t serve them.

This client’s mission was clear: help families, individuals, executives, and business owners grow and protect their wealth. Highly relationship-driven, their greatest asset was their advisors. But behind the scenes, operational inefficiencies were quietly eroding productivity and trust.

Four Pain Points Standing in the Way

Upon assessment, four key bottlenecks were identified:

  1. Experience Cloud Intake Form Issues:
  • The intake form, built on Omnistudio in Experience Cloud, was cumbersome. Usability issues led to inconsistent data, frequent errors, and labor-intensive processing.
  1. Manual User Creation:
  • Every new advisor, support staffer, or consultant required manual setup in Salesforce—a repetitive task that ate into valuable time.
  1. SharePoint Folder Management:
  • New clients triggered a manual process for creating folders, setting permissions, and linking accounts in SharePoint, all outside of Salesforce.
  1. Underutilized Marketing Cloud Account Engagement (MCAE):
  • Although MCAE was installed, the marketing team lacked the training and confidence to fully leverage the tool, rendering it virtually idle.

Individually, these issues might seem minor. Together, they amounted to a consistent drain on advisor time, marketing impact, and team morale.

Four-Part Transformation with SOLVD.cloud

Here’s how the SOLVD.cloud team addressed each challenge:

  • Streamlined Intake Forms: Redesigned the Experience Cloud intake with Omnistudio for better logic, cleaner fields, and precise validation, ensuring data is usable from the start.

  • Automated User Creation: Onboarding moved from manual checklists to an automated Salesforce workflow, accelerating setup and reducing errors.

  • SharePoint Integration: Leveraged Share Connect to link SharePoint directly with Salesforce. Now, creating a new client account automatically generates the correct folder structure and permissions—all connected to the right records.

  • Activated MCAE: Reconfigured Marketing Cloud Account Engagement and provided hands-on training so the marketing team could confidently manage campaigns and drive client engagement.

Running the Engagement: More Than Just Delivery

A key factor in success was project management:

  • Weekly check-ins
  • Transparent hours tracking
  • Proactive flagging of potential delays

As one private wealth advisor noted, the level of organization was “truly impressive.”

Tangible Business Shifts

Implementation delivered concrete benefits:

  1. Time Back for Advisors: Automation replaced manual tasks, giving advisors more client-facing hours.
  2. Predictability for Leadership: Projects finished on time, with surplus hours rolling into future work—compounding project value.
  3. Empowered Marketing Team: Now running their own platform, the team achieves real client engagement from their technology investment.

Most importantly, the relationship with SOLVD.cloud evolved from a one-off project to a trusted partnership, with plans for ongoing collaboration.

The Broader Lesson

When systems work seamlessly in the background, your top performers can focus on what matters most: serving clients and growing the business. If operational friction is holding your firm back, it’s time for a change.

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Testimonials

Ournclientsnsay

From my initial call with Spencer through project implementation with John and Evan, my experience with the SOLVD team was excellent. They were quick to understand our business needs, clear when explaining the reasoning behind proposed solutions, transparent when reporting on progress and timeline, and all around enjoyable to work with. Would highly recommend and looking forward to continue working with them in the future!

Veronica Wong Director of Operations at Pathstream

SOLVD was very straight forward with everything needed to complete the project. No surprises, no issues, and cost was aligned with the estimate. They made implementation easy and quick.

Matt Benzaquen Sr Manager, Sales Strategy at Instabug

As a rule, I'm pretty stingy with my recommendations. So it's a pleasure for me to recommend Solvd as a top-flight Salesforce consultancy. Solvd recently led our company's conversion to the Lightning interface and did it on time, on budget and made it easy for me and my team. I know I'll use their services again, and am confident they can do the same for you.

Tim Tuttle CFO at Relevate Health Group

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